1. Introduction
Shortwave respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use and protect your information when you visit shortwave.co.uk, place an order, or contact us.
We process personal data in accordance with the UK General Data Protection Regulation and the Data Protection Act 2018.
2. Who We Are
Shortwave
Website: shortwave.co.uk
Email: info@shortwave.co.uk
Registered address: Zeacombe House Caravan Park; Blackerton Cross, East Anstey; Tiverton, Devon, EX16 9JU
Shortwave is the data controller responsible for your personal data.
3. The Personal Data We Collect
Information You Provide
When you place an order or contact us, we may collect:
• Full name
• Billing address
• Delivery address
• Email address
• Telephone number
• Order details
• Payment information
• Account login details if you create an account
Payment Information
We do not store full card details on our servers. Payments are processed securely via third party payment providers such as Stripe, PayPal, or other secure gateways.
Automatically Collected Information
When you visit our website, we may collect:
• IP address
• Browser type and version
• Device information
• Pages visited
• Time spent on pages
• Referring website
This information is collected using cookies and similar technologies.
4. How We Use Your Personal Data
We use your information to:
• Process and fulfil orders
• Deliver products
• Process payments
• Communicate regarding your order
• Provide customer support
• Prevent fraud
• Improve our website and services
• Comply with legal and tax obligations
If you opt in, we may also use your email address to send marketing communications. You may unsubscribe at any time.
5. Lawful Basis for Processing
We rely on the following lawful bases:
• Contract to process your order
• Legal obligation for accounting and tax requirements
• Legitimate interests to improve services and prevent fraud
• Consent for marketing communications and non essential cookies
6. Sharing Your Information
We may share your data with trusted third parties where necessary, including:
• Payment processors
• Courier and delivery companies
• Website hosting providers
• IT and security providers
• Accountants and professional advisers
• Analytics providers such as Google Analytics
We require all third parties to respect the security of your personal data.
We do not sell your personal data.
7. International Transfers
Some service providers may process data outside the UK. Where this occurs, we ensure appropriate safeguards are in place in accordance with UK data protection law.
8. Data Retention
We retain personal data only as long as necessary:
• Order and transaction data may be retained for up to 6 years for tax and accounting purposes
• Customer account data is retained while your account remains active
• Marketing data is retained until you withdraw consent
9. Your Rights
Under UK data protection law, you have the right to:
• Access your personal data
• Correct inaccurate data
• Request erasure
• Restrict processing
• Object to processing
• Withdraw consent
• Request data portability
To exercise your rights, contact us at the details below.
You have the right to lodge a complaint with the Information Commissioner’s Office.
10. Data Security
We implement appropriate technical and organisational security measures including:
• Secure hosting
• SSL encryption
• Secure payment gateways
• Access controls
11. Cookies
Our website uses cookies. Please see our Cookie Policy for full details.
12. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date.
13. Contact Information
Shortwave
Email: info@shortwave.co.uk
Website: shortwave.co.uk
Last revised: 27/2/26