Privacy Policy

Your privacy is important to Shortwave Shop. This privacy policy provides information about the personal information that Shortwave Shop collects, and the ways in which Shortwave Shop uses that personal information.

Information collected by us

If you have registered with us, or ordered items from us, we may have your email address, telephone number, postal address and the method you chose to make your purchase with. We also collect information about how you use our website, such as the types of content you view or engage with or the frequency and duration of your activities. In addition, our servers, logs, and other technologies automatically collect certain information (see below) to help us administer, protect, and improve our services; analyse usage; and improve users’ experience. We share personal information with others only as described in this policy, or when we believe that the law permits or requires it.

Information we collect automatically 

Cookies: We may use cookies to collect information about your activity, browser and device. This data helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually. If you prefer, you can remove or reject browser cookies through the settings on your browser or device. However, rejecting or removing cookies could affect the availability and functionality of our services. For further information on our use of cookies, please see our Cookie Policy. 

Device information: We may also collect information about your device each time you use a site. If you have an account with us, we may collect information from or about the computers, phones or other devices where you log into our services. We may associate the information we collect from your different devices, which helps us provide consistent services across your devices. Here are some examples of the device information that we collect:

• Attributes such as the operating system and hardware version.
• Browser type and IP address

Log information: We also collect log information when you use our website. That information includes, among other things:

• Details about how you’ve engaged with us.
• Device information, such as web browser type and language.
• Access times.
• Pages viewed.
• IP address.
• Identifiers associated with cookies or other technologies that may uniquely identify your device or browser.
• Pages you visit before or after navigating to our website.

Who we share your personal information with

We share your data with the following categories of companies as an essential part of being able to provide our services to you:

• Companies that get your order to you, such as payment service providers and delivery companies.
• Professional service providers, such as website hosts who help us run our business
• Law enforcement and fraud prevention agencies, so we can help tackle fraud

We will not share your personal information with any other third party.

How long your personal information will be kept

We will hold on to your information for as long as you have your account, or as long as is needed to be able to provide the services to you, or (in the case of any contact you may have with our Customer Care team) for as long as is necessary to provide support-related reporting and trend analysis only. 

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Control over your information

Under the General Data Protection Regulation, you have several important rights available to you for free. In summary, those include rights to:

• be informed about how your personal information is being used (hopefully this privacy policy explains it all)
• Access the personal information we hold about you
• Request us to correct any mistakes in your information which we hold
• Request the erasure of personal information concerning you in certain situations
• Receive the personal information concerning you which you have provided to us, in a structured format
• Stop any direct marketing
• Object to processing of your personal data

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, please:

• email, call or write to us at Shortwave Shop, Zeacombe House Caravan Park, East Anstey, Tiverton, Devon, EX16 9JU or email info@shortwave.co.uk, phone +44 (0) 1202 490099
• let us have enough information to identify you;
• let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill); and
• let us know the information to which your request relates

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made many requests. In this case, we will notify you and keep you updated.

Keeping your personal information secure

We take data security very seriously. Our website retail system is based on the SSL (Secure Socket Layer) encryption standard. Provided you are using an SSL-compliant browser, you’ll be able to conduct end-to-end encrypted transactions without fear of an intermediary obtaining your credit card information.

We also have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit www.getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information. If you are not happy with how Shortwave Shop manages your personal data, you have the right to lodge a complaint with a supervisory authority. The supervisory authority in the UK is the Information Commissioner who may be contacted at https://ico.org.uk/concerns/.

Changes to this privacy notice

This privacy notice was published on 17/05/2018 and last updated on 17/05/2018. Any changes we make to this notice will be posted on this page.